How to develop a content marketing strategy by Ann Rob

In the 90s, Bill Gates predicted the importance of content marketing in his essay ‘Content is King’, saying: “Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products – a marketplace of content.”

If content wasn’t ‘King’ before is it now since the rollout of Google’s Hummingbird algorithm in 2013. The focus has shifted from jamming keywords into your content to writing copy that is compelling and useful to your audience.

What is Content Marketing?

Joe Pullizi first coined the phrase and in his book ‘Get Content, Get Customers’ in 2008 saying: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action”.

A successful content marketing campaign establishes you as an expert and helps you build a long term relationship. It is not a hard sell but a slow burn; if you provide as much value as you can people are more likely to trust you and buy your product. To read the rest of this article follow this link


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